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earth sentinels — two monumental heads, projection mapping at night

Collab x Daniel Popper

earthsentinels

building a landmark for a creative city and making it live after dark

asset type
phygital public art: sculpture,
projection mapping, lasers, light,
immersive sound
location
nuanu city, bali, indonesia
audience
global creative talent, cultural
travelers, local community

initial ask

“we’re building a creative village from
the ground up. how do we attract a
community and audience and make
the place known?”

the real problem

creative people gravitate toward meaning and symbols
without a recognisable cultural signal, even
the most ambitious developments remain abstract

nuanu creative city from above at dusk

a creative city needs a reference point
something people orient around emotionally

arrival·belonging·return

the sculpture thatbecame sucha symbol

the artist
Daniel Poppermultidisciplinary sculptor known for monumental public works that connect the human figure with nature
height
45feet

our part

collab’s job was to ensurethe symbol also holds upas an experience system

scroll to view more

  1. through
  2. 01light
  3. 02immersive sound

step 01

truth & intent

we defined what the landmark needed to do for the city — the insight was clear: attracting creators requires a place with a soul

earth sentinels had to function as

  1. 01a signature symbol for the place
  2. 02a gateway moment, a psychological sense of arrival
  3. 03an identity anchor for the creative community
  4. 04a cultural asset designed to mature over time
  5. 05UGC engine / instapoint
  6. 06must-see destination
  7. 07PR tool

a critical principle

the experience layer had to extend the sculpture’s meaning and reinforce its presence